Customer intimacy basically refers to methods that you can use to enhance your communication with consumers.
It involves learning as much as possible about your customers and understanding of customers problems and needs among all team members.
It is a measure of your awareness of and alignment with your customers’ needs and values.
Here are some strategies you can use to improve your company’s customer intimacy:
Visit your customers-visiting your customers on their territory is a great way to develop a closer relationship. It makes them feel special and they tell to people and share information on the product and services you offer. You know what this means, more customers.
Host customer events-when you want to launch a product to the market, it is the best time to reach your customers. You will receive feedback one on one and this will help you better your services.
Host happy hours/brunches/fitness classes-you invite people to your business more when they know on a certain day we are going to receive an extra service on the normal. Allow your customers to buy goods at a lower price during happy hours, give those free trainings on certain set days .This will help you attract more because they will share with their friends and your business gets to be known.
Customer Advisory Boards (CABs)-appoint top customers from your loyal program and offer them positions as advisors. Since these people are invested in your business they will spend more time helping you to improve it.
Physical reminders– remind your customers of set days when launching a new product or service. Invite them personally without using emails or calls. Forming this kind of business connection makes them feel special and they will attend the events with new customers.
The empty chair-always be available anytime your customers want to talk to you or ask questions. An empty office is not what your customers want, be available.
Develop a brand ambassador program– You can use people who have high influence to the public to promote your product or service. They will use their influence to reach a lot of people who will support your service and buy your products.
Hold contest and sweepstakes-select winners and give them gifts that are attractive yet cost effective to your business. Allow them to participate in judging the winners.
Offer free educational resources– offer video tutorials or instructional documents on how to use your product or services. You can offer to show them how to use machine and other software materials.
Conversation– encourage conversation with your customers to get their views on the products and services. This will help you improve on the quality of service and product you provide.