Every business depends on a sales and marketing team for success and product and service promotion.
Sales and marketing play a great role in ensuring that a company’s goods and services are known to potential customers.
These two bodies work as a unit but are different. Sales include operations and activities involved in promoting and selling goods and services.
Marketing includes the process or technique of promoting, selling and distributing a product or service. Marketing exist to support sales.
When a company has launched a new product they will need a sales and marketing team who have knowledge of product, business environment and financial awareness to promote their product.
A good sales and marketing person should be very skilled in customer services so that they are able sell the product or service. They should be able to communicate and convince a customer that the product or service is good for market consumption and use.
They should be able to sell the service or product because that is their great role. Through negotiating and influencing consumers of the product or service, they should be able to close deals which will bring revenue to the company.
Sales and marketing team should be able to make wise decision and conduct analysis on what the market wants so that the customers are satisfied with their services.
Due to stiff completion in the market a sales and marketing team should come up with solutions and ways to ensure they push a product or service to promote it in any way to ensure it reaches the consumers.
They should be able to manage challenges and come up with solutions. They should be planned on what to receive and give from their customers. Through planning they will be able to handle their roles effectively.
Sales teams have a central vision of reaching out to customers, developing good relationship with customers, appealing customers, negotiating terms and prices with customers and ensuring that customers’ orders are followed and they are satisfied.
Their world revolves around customers knowing that they hold the key to sales, revenue and profitability.
Marketing on the other hand focuses on sales because it exists to support it. Marketing focuses on the brand, product, service, marketing campaign and initiative.
The following techniques will help you become a better sales person;
- Understand your market
- Focus on the right leads
- Prioritize your company above yourself
- Leverage your Customer Relationship Management
- Be data informed
- Listen to your prospects
- Build trust through education
- Focus on helping